OK, so I had the name of my company, The Little Horse Box, sorted, and my next step was to think about its branding.
People say that this is one of the most important aspects of a business, so no pressure there then! It can help to distinguish a company from its competitors and create a lasting impression in the minds of customers. The foundation of any brand is the company’s logo, so it was essential that I got it just right.
I went to see Jemmett Fox Media in Dereham about designing a logo and website. We chatted about the business concept – a luxury mobile wedding and event bar – and the target market, which is the weddings, special occasions and events industry. It was great to take time to stop and think about my hopes and aspirations for the business, both now and in the future.
In my head, I knew very much what I wanted, but had no idea what my logo or branding should look like. In business, I firmly believe that you buy into people, so I wanted to show a little of the person behind the brand.
So, how would I describe my personality? Well, I’m a girl’s girl at heart; I love all things pretty, and have a passion for vintage fashion. But, how would I portray this in a logo?
I turned to Pinterest, one of my favourite places to hang out, and started pinning. The colour palette was my starting point – I wanted to achieve the vintage look that I love so much. My Pinterest board quickly filled up with pretty pastels, pinks, greys, blues and greens, which became the inspiration behind the logo design.
I gave Jemmett Fox Media as much information as possible – my likes and dislikes – to enable the team to come up with a selection of potential designs. Within a couple of days, I had three pages of logos to look at. I loved every one of them, but it was this one that stole my heart.
I hope you like it!
Liddy approached us about the logo with quite a wide brief about what she wanted, which mainly focused around pastel use of colour, simplicity, and the inclusion of flora. I wanted to avoid being too ‘on the nose’ with the use of flowers, as it could have connotations of being just a wedding bar, whereas I wanted to keep it a little more ambiguous, despite weddings being a popular event for the bar to employed. Keen to keep the logo enclosed within a shape, I tried various circles, shapes and stamps, but all were a little to formal and rigid, so after more experimentation I started looking at the use of a wreath. This provided the perfect balance of nature and lightness whilst keeping it bounded.
I knew I wanted a script font, and Lobster provided me with a bold condensed font with subtle ligatures, which let the text flow like a hand written sign. After a few alterations with colours and reviewing text position, the logo was complete!